Franchising & Small Business case study analysis

Franchising & Small Business analysis - Case Study Example er market as compared to several of its other competitors and typically has a business/professional clientele that caters to a middle class demographic. In terms of direct competition within the market of Brisbane, Little Singapore, and its various locations, competes against the likes of Birdcage Pan, Rode Asian Cuisine, Sing’s Asian Kitchen, and Chives. Not surprisingly, the competition is stiff; as the market is somewhat saturated with respect to offerings of Asian cuisine within Brisbane. The first innovation that would directly be recommended is with respect to outdoor dining. A review of the existing competition reveals the fact that almost none of the Asian cuisine establishments within Brisbane offer and outdoor dining option. Similarly, as the weather is quite pleasant much of the year, this would be an effective tool by which this particular restaurant, and its subsequent establishments, could seek to distance itself from the competition and provide a winning edge with respect to the dining experience (Davidson & Shakespeare, 2006). Another recommendation is with respect to the creation of the value days or the creation of a value section on the individual menu. Ultimately, from a review of the competition and an analysis of the existing environment for Asian cuisine within Brisbane, it is clear and apparent that Little Singapore, and its subsequent locations, is somewhat more expensive as compared to the alternatives. Because of this, providing an incentive for individuals to frequent the establishment, or indeed creating a value section on the menu, could once again place this particular restaurant in direct levels of competition with low cost alternatives throughout the Brisbane area; thereby expanding its reach and potentially improving the overall profitability that it could experience. The final recommendation is with respect to the establishment of a reward card system. Once again, due to the fact that this particular branch of restaurants is