Amazon's Kindle Fire Aspects of Consumer Behavior Research Paper

Amazons Kindle Fire Aspects of Consumer Behavior - Research Paper ExampleIn this paper, we shall elaborate on these aspects and how they affect the merchandise of Amazons Kindle products.The very first aspect that those marketing the Kindle product should consider is the fact that the product should be built or created to be to a greater extent efficient than those of rival companies. This is essential for the marketing of the product because consumers tend to consider efficiency when corrupting a product. Consumers may prefer to go buy a product which is fast and wastes less time when they are using it even if the product is more expensive than similar products from other companies. The smart set should work on improving the speed of products if it intends to attract more consumers by promoting the efficiency of its products.Another aspect of marketing which should consider consumer behavior is the frequent ever-changing of how the product is packaged. Consumers tend to believe t hat the products with a look that is new and different from the previous one is better. Amazon should therefore ensure that the look of its Kindle products is changed ofttimes to ensure that consumers are kept interested in them. New tools should be incorporated into the new forms of the product to make its use easier and this can be do a basis upon which the product is promoted (Poole, 2011). Consumers tend to prefer portable products which they can use anywhere at their own convenience. The Kindle products should be made more portable than they already are so that its marketers can use it as a strategy for marketing the product. Consumers are more likely to want to buy a portable product because of the ability to use them in any situation. They can read an eBook anywhere at any time and this can be used as a marketing strategy when promoting this product.The best marketing strategy which considers consumer behavior is the promotion of the product as being cheaper than those of ri val products. The federation should ensure that the prices of its products are lower than